Background
The Advocacy and Policy Institute (API) is a non-governmental organization that works to promote good governance and citizen participation in Cambodia. As a part of their efforts, API sought to create a series of publications on 10 different local governance issues in Cambodia, targeting both Khmer and English-speaking audiences. They turned to Siqnature who specializes in creative solutions to design their case study series.
Objective
Siqnature’s objective was to develop a design that could be applied consistently across all 10 publications, while catering to the unique themes and audiences of each case study. The ultimate goal was to create a visually striking and informative set of publications that would help API to raise awareness about local governance issues and promote citizen participation in decision-making processes.
Approach
To achieve the objectives of the project, Siqnature’s team of designers held a series of consultations with API to discuss their vision, goals, and target audience. They then developed a comprehensive design system that could be applied consistently across all 10 publications. This included designing an eye-catching cover, selecting appropriate fonts, and creating custom graphics and illustrations for each publication.
The Siqnature team also ensured that the publications were accessible to both Khmer and English-speaking audiences by designing the publications with dual languages in mind. They made sure that the text was readable, and the layout intuitive, making it easy for readers to navigate and understand the content.
Result
Siqnature’s design system proved to be successful in creating an informative and engaging set of publications that were consistent in look and feel across all 10 case studies. The team’s focus on readability and visual appeal ensured that the publications were easily accessible to both Khmer and English-speaking audiences.
API was pleased with the final result of the project.
Conclusion
The collaboration between API and Siqnature produced an exemplary set of publications that successfully addressed 10 different local governance issues in Cambodia. The project demonstrates how design can be used to create visually appealing and informative content that promotes the exchange of knowledge and ideas, ultimately leading to a better-informed citizenry and promoting
