Background
Care Laos is a non-profit organization that works to improve the lives of people with disabilities in Laos. One of their key programs is called “Your Life, Your Choice,” CARE believes that access to quality sexual and reproductive health is both a fundamental human right and a critical development issue. SRHR is a vital component of CARE’s work to reduce poverty and social injustice. Improvements in SRHR are linked to economic and social development and must be addressed to achieve sustainable reductions in poverty.
However, there are many barriers to accessing SRHR services, including gender inequality, policy barriers, and power imbalances. CARE works to address these barriers through a variety of programs and interventions.
Challenge
Care Laos needed to create a new look for their “Your Life, Your Choice” program. They wanted a branding that was both modern and accessible, and that would resonate with people with disabilities and their families.
Solution
Siqnature was approached by GMBFilm to help Care Laos with their branding. Siqnature worked closely with GMBFilm to understand their needs and goals. We then developed a branding that was both visually appealing and meaningful.
The logo for the “Your Life, Your Choice” program features a stylized Dok Champa flower. The Dok Champa is the national flower of Laos, and it is often associated with beauty, purity, and new beginnings. The flower is also a symbol of hope and resilience, which are important themes for the “Your Life, Your Choice” program.
The new branding features a bold color palette and simple, yet impactful graphics. The tagline, “Your Life, Your Choice,” is prominently displayed on all materials. The branding is also accessible to people with disabilities, using large fonts and clear language.
Results
The new branding has been a huge success for Care Laos. It has helped to raise awareness of the “Your Life, Your Choice” program and has encouraged more people with disabilities to get involved. The branding has also been praised by people with disabilities and their families, who appreciate its accessibility and positive message.
Conclusion
The Siqnature-Care Laos program is a great example of how organizations can work together to improve access to SRHR services for people with disabilities. The program has shown that it is possible to overcome the challenges faced by people with disabilities in accessing SRHR services through a combination of awareness-raising, training, and advocacy.
Here are some of the specific ways in which Siqnature helped Care Laos with this project:
Conducted research: Siqnature conducted research to understand the needs and goals of Care Laos and their target audience. This research helped them to develop a branding that was both relevant and appealing.
Created a visual identity: Siqnature created a visual identity for the “Your Life, Your Choice” program that was both modern and accessible. The visual identity includes a bold color palette, simple graphics, and the tagline “Your Life, Your Choice.”
Developed marketing materials: Siqnature developed a variety of marketing materials for the “Your Life, Your Choice” program, including posters, booklets, etc. These materials were all designed to be accessible to people with disabilities.
Provided training: Siqnature provided training to Care Laos staff on how to use the new branding materials. This training helped to ensure that the materials were used effectively and consistently.
The “Your Life, Your Choice” project is a great example of how Siqnature can help organizations to create effective and accessible branding. Siqnature’s team of experts has the experience and skills necessary to understand the needs of your organization and your target audience. They can then develop a branding that is both visually appealing and meaningful.
