The Young Southeast Asian Leaders Initiative (YSEALI) is a U.S. government program that aims to strengthen leadership development and networking in Southeast Asia. In December 2023, Zooms was tasked with helping The Asia Foundation organize the YSEALI Summit, which was the organization’s first in-person event in Cambodia since the COVID-19 pandemic began.
The event was hosted in Phnom Penh, Cambodia, and ran for 5 days. Zooms was responsible for the following key tasks:
- Branding of the event: Zooms developed a creative and engaging branding campaign for the event, which included a new logo, website, and social media graphics. The branding campaign helped to raise awareness of the event and attract participants from across Southeast Asia.
- Overall communication plan and execution: Zooms developed an overall communication plan for the event, which included a media relations strategy, email marketing campaign, and on-site event marketing. The communication plan helped to ensure that the event was well-promoted and that participants were informed about the latest developments.
- Online advertising through social media channels: Zooms ran a targeted online advertising campaign through social media channels, such as Facebook, Twitter, and Instagram. The online advertising campaign helped to reach a wider audience and generate interest in the event.
- Media and production: Zooms was responsible for the media and production of the event, which included the creation of video content, photography, and live streaming. The media and production team worked closely with the event organizers to ensure that the event was well-documented and that the content was shared with a wide audience.
The result was a successful event that exceeded all expectations. The event attracted over 1,00 participants from across Southeast Asia, and it generated a lot of positive media coverage. The event also helped to strengthen ties between the United States and Southeast Asia, and it inspired young leaders to take action and make a difference in their communities.
Zooms played a key role in the success of the YSEALI Summit in Phnom Penh, Cambodia. The team’s creativity, attention to detail, and commitment to excellence helped to create an event that will be remembered for years to come.