Background:
CARE Cambodia is a non-profit organization that works to improve the lives of vulnerable people, especially women and girls. CARE Cambodia launched the #whystop campaign to raise awareness of sexual harassment and to challenge the harmful attitudes and beliefs that contribute to it.
Challenge:
CARE Cambodia needed to develop engaging branding and IEC materials that would resonate with young men, the target audience for the campaign. The materials needed to be clear, concise, and informative, and they needed to challenge the harmful attitudes and beliefs that contribute to sexual harassment.
Solution:
CARE Cambodia partnered with Siqnature, a creative communications agency, to develop the branding and IEC materials for the #whystop campaign. Siqnature worked closely with CARE Cambodia to understand the campaign’s goals and target audience.
Siqnature developed a strong brand identity for the #whystop campaign. The logo was simple and bold, with a strong emphasis on the word “whystop.”
Siqnature also developed a range of IEC materials for the campaign, including posters, books, shirts, and social media. The materials were clear, concise, and informative, and they challenged harmful attitudes and beliefs about sexual harassment.
Results:
The #whystop campaign was a success. The winning films were screened at a public event and were also shared online and on social media.
The campaign helped to raise awareness of sexual harassment as a problem in Cambodia and to challenge the harmful attitudes and beliefs that contribute to it. It also helped to empower young men to take action to end sexual harassment in their own communities.
Conclusion:
Siqnature’s branding and IEC materials played a key role in the success of the #whystop campaign. The materials were clear, concise, informative, and engaging, and they resonated with the campaign’s target audience. Siqnature’s work helped to raise awareness of sexual harassment in Cambodia and to challenge the harmful attitudes and beliefs that contribute to it.
