Problem
UN Women is an international organization that works to promote gender equality and the empowerment of women. One of their initiatives is the i4i project, which is an innovation workshop that brings together young women from Cambodia, Lao PDR, Myanmar, and Vietnam. The goal of the workshop is to empower young women to become agents of transformative change for gender equality.
The i4i project faced a number of challenges in communicating its message and attracting participants. The target audience was young women from a diverse range of backgrounds, many of whom were not familiar with UN Women or the i4i project. The project also had a limited budget, so it was important to find cost-effective ways to communicate its message.
Solution
Siqnature was brought in to help UN Women communicate the i4i project. Siqnature developed a comprehensive communication plan that included branding design, communication materials, and marketing materials. The branding design was created to be visually appealing and to resonate with the target audience. The communication materials were designed to be informative and engaging, and they were tailored to different channels, such as social media, print, and online. The marketing materials were used to promote the i4i project and to encourage young women to apply for the workshop.
Results
The i4i project was a success, and it exceeded its goals in terms of participant recruitment and impact. The project attracted many young women participants from across the Lower Mekong region, and it helped them to develop their skills and ideas to become agents of transformative change for gender equality.
The communication plan developed by Siqnature was a key factor in the success of the i4i project. The branding design was well-received by the target audience, and the communication materials were effective in communicating the message of the project. The marketing materials were also effective in promoting the i4i project and encouraging young women to apply for the workshop.
Here are some specific examples of how Siqnature’s work helped UN Women communicate the i4i project:
- The communication materials were written in a clear and concise style that was easy to understand. They also included eye-catching visuals that helped to capture the attention of the reader.
- The marketing materials were used to promote the i4i project on social media, in print, and online. They were effective in reaching a large number of potential participants.
Overall, Siqnature’s work on the i4i project was a valuable contribution to the success of the project. The communication plan developed by Siqnature helped to raise awareness of the i4i project, attract participants, and promote its message of gender equality.
