Overview
Siqnature, a creative agency, partnered with GMBFilm to help UN Women Cambodia with their #LOVEISDIVERSITY project. The project aims to promote the rights of the Cambodian LGBTQ+ community and campaign against hate crimes and discrimination. Siqnature helped to develop a set of branding visuals and IEC materials for the project.
Challenges
One of the biggest challenges that Siqnature faced was creating branding visuals and IEC materials that would be both culturally appropriate and effective in promoting the project’s message. The team worked closely with UN Women Cambodia to ensure that the materials were sensitive to the needs of the LGBTQ+ community and that they would resonate with a Cambodian audience.
Solution
Siqnature developed a branding concept that was based on the idea of love and acceptance. The team created a logo and tagline that were both simple and memorable. They also developed a set of visuals that featured LGBTQ+ people from Cambodia in everyday settings. The visuals were designed to be both positive and aspirational, and they conveyed the message that love is diversity.
Results
The branding visuals and IEC materials that Siqnature developed for the #LOVEISDIVERSITY project have been well-received by the Cambodian public. The materials have been used in a variety of ways, including on social media, in public spaces, and in educational materials. The project has also been successful in raising awareness of the challenges faced by the LGBTQ+ community in Cambodia and in promoting the message of love and acceptance.
Conclusion
Siqnature’s work on the #LOVEISDIVERSITY project was a success because it was able to develop branding visuals and IEC materials that were both culturally appropriate and effective in promoting the project’s message. The team worked closely with UN Women Cambodia to ensure that the materials were sensitive to the needs of the LGBTQ+ community and that they would resonate with a Cambodian audience. The results of the project have been positive, and the branding visuals and IEC materials have been well-received by the Cambodian public.
Additional Benefits
In addition to the direct benefits of the project, Siqnature’s work on the #LOVEISDIVERSITY project has also had a number of indirect benefits. For example, the project has helped to raise awareness of the LGBTQ+ community in Cambodia and to promote acceptance and tolerance. The project has also provided a platform for LGBTQ+ people to share their stories and to advocate for their rights.
Siqnature is proud to have been a part of the #LOVEISDIVERSITY project. The team is committed to using its creativity to promote social justice and to make a positive impact on the world.
