Problem
BD Interior is an interior design studio based in Phnom Penh, Cambodia. They have been operating for many years, but they feel that their brand identity is not as strong as it could be. They want to create a new brand identity that is more relevant to their target audience in Cambodia, and that speaks to their value propositions of earning trust from customers and providing high-quality interior design services.
The old brand identity was not as memorable or visually appealing as they would like. It also did not accurately reflect the company’s focus on high-quality, customer-oriented interior design services. The new brand identity should be more modern and sophisticated, and it should clearly communicate the company’s value propositions.
Here are some specific areas that BD Interior wants to improve in their new brand identity:
- Relevancy: The new brand identity should be more relevant to their target audience in Cambodia. This means using colors, fonts, and imagery that are familiar and appealing to Cambodian consumers.
- Trustworthiness: The new brand identity should convey a sense of trustworthiness. This means using clear and concise language, and avoiding any claims that could be seen as misleading or exaggerated.
- Value proposition: The new brand identity should clearly communicate the company’s value propositions. This means using language that highlights the company’s commitment to providing high-quality, customer-oriented interior design services.
Solution
Zooms was hired to help BD Interior improve their new brand identity. Zooms started by conducting a brand audit to understand the company’s target audience, their current brand positioning, and their competitive landscape. Once they had a good understanding of the company’s needs, Zooms began designing a new logo, typeface, color palette, and visual identity.
The new logo for BD Interior is a simple, yet elegant design. It features a geometric shape that represents the company’s focus on precision and craftsmanship. The typeface is a modern sans-serif font that is both stylish and easy to read. The color palette is based on neutral colors with pops of orange, which represents the company’s creativity and energy.
Zooms also created a new visual identity for BD Interior. This includes a set of icons, patterns, and illustrations that can be used across the company’s marketing materials and website. The visual identity is consistent with the new logo and typeface, and it helps to create a cohesive and memorable brand identity for BD Interior.
Results
The new brand identity for BD Interior has been well-received by the company’s target audience. The logo is more memorable and visually appealing, and the visual identity is consistent and cohesive. The new brand identity has helped to position BD Interior as a leader in the interior design industry, and it has resulted in an increase in brand awareness and customer inquiries.
Conclusion
Zooms was successful in helping BD Interior improve their new brand identity. The new logo, typeface, color palette, and visual identity are all consistent with the company’s target audience and their competitive landscape. The new brand identity has helped to position BD Interior as a leader in the interior design industry, and it has resulted in an increase in brand awareness and customer inquiries.
Recommendations
Zooms recommends that BD Interior continue to use their new brand identity across all of their marketing materials and website. They should also consider using the new visual identity in their physical spaces, such as their showroom and office. By consistently using their new brand identity, BD Interior can continue to build brand awareness and attract new customers.
