Problem
World Vision Cambodia is a non-profit organization that works to improve the lives of children in Cambodia. One of the major challenges that Cambodia faces is violence against children. According to PROTECTING CAMBODIA’S CHILDREN? “Violence against children is a pervasive issue; over 50 percent of children report experiencing a violent incident before the age of 18”
Solution
In 2022, World Vision Cambodia partnered with Zooms, to create an animation campaign to raise awareness about violence against children. The campaign consisted of 10 episodes! The episodes were animated in a colorful and engaging style, and they featured relatable characters that children could relate to.
Results
The animation campaign was a success. It reached tons of locals in Cambodia, and it generated a lot of discussion and debate about violence against children. The campaign also helped to raise awareness of the issue among parents and caregivers. As a result of the campaign, World Vision Cambodia received a number of requests for support from parents and caregivers who were concerned about violence against their children.
Conclusion
The animation campaign was a valuable tool for World Vision Cambodia in their fight against violence against children. It reached a large audience, it generated discussion and debate, and it raised awareness of the issue among parents and caregivers. The campaign was a success, and it is a model for how animation can be used to raise awareness about important social issues.
In addition to the quantitative results, the animation campaign also had a number of qualitative benefits. It helped to build trust between World Vision Cambodia and the local community. It also helped to empower children and give them a voice. The campaign showed children that they are not alone, and that there are people who care about them and want to help them.
The animation campaign was a valuable partnership between World Vision Cambodia and Zooms. It was a successful project that achieved its goals, and it is a model for how animation can be used to raise awareness about important social issues.
