Content marketing is one of the most effective ways to attract, engage, and convert customers online. However, creating high-quality, relevant, and engaging content can be time-consuming, costly, and challenging for many marketers. That’s why more and more businesses are turning to AI-generated content to streamline their content creation process and scale their marketing efforts.
AI-generated content is content written by artificial intelligence software based on human search queries. AI tools can pull pre-existing information from search engines and create unique content from people’s search queries on different keywords, phrases, or topics. AI-generated content can include various types of content, such as blogs, articles, descriptions, social media posts, emails, images, landing pages, ebooks, whitepapers, and more.
AI-generated content offers a wide range of benefits for marketers. Here are some of the main advantages of using AI-generated content in marketing:
Quick Turnaround
AI provides almost immediate results for speedy content creation, no matter if the subject is simple or complicated. Human writers — even at their most productive — can take hours to churn out quality blog posts or marketing materials. By contrast, your average AI tool will take under a minute to produce a similar product.
This allows marketers to create more content at a faster pace, which is crucial in today’s fast-paced digital world. With AI-generated content, marketers can meet the growing demand for fresh and relevant content from their audience and stay ahead of the competition.
Cost Effective
AI can make content at a fraction of the cost of a full-time writer or freelancer. Authors are paid hundreds for articles needing expertise and thousands in salary wages. AI subscriptions are usually under $100 for an annual subscription.
This can help marketers save money and resources by automating the content creation process. AI-generated content can also help marketers optimize their return on investment (ROI) by generating more leads and conversions with less effort.
Better SEO
AI-generated content’s SEO-related capabilities are one of the software’s key selling points. AI tools can pull from already popular and SEO-optimized content to address your desired topic. This can help marketers improve their ranking on search engines and drive more organic traffic to their website.
AI-generated content can also help marketers with keyword research, content optimization, and link building. AI tools can suggest relevant keywords, phrases, and topics based on your niche and audience. They can also optimize your content for specific platforms, such as Google, Facebook, or Twitter. Moreover, they can help you find and insert authoritative links to boost your credibility and authority.
More Creativity
AI-generated content can help marketers unleash their creativity and generate more diverse and engaging content for their audience. AI tools can help marketers with content ideation, inspiration, and generation. They can suggest topics, headlines, images, and formats that are relevant to your niche and audience.
AI-generated content can also help marketers create more personalized and tailored content for their audience. AI tools can analyze data from your audience’s behavior, preferences, interests, and needs. They can then use this information to create customized content that resonates with your audience and increases their loyalty.
More Innovation
AI-generated content can help marketers stay ahead of the curve and embrace new trends and technologies in marketing. AI tools are constantly evolving and improving based on feedback and data. They can help marketers discover new opportunities and insights that they might have missed otherwise.
AI-generated content can also help marketers experiment with new types of content that might not be possible or feasible with human writers. For example, AI tools can generate images, videos, audio, animations, infographics, interactive quizzes, games, and more. These types of content can help marketers stand out from the crowd and attract more attention from their audience.
Conclusion
AI-generated content is a powerful tool that can help marketers create high-quality, relevant, and engaging content for their audience. By using AI-generated content in marketing, marketers can save time and money, improve SEO, boost creativity and innovation, and scale their marketing efforts.
However, AI-generated content is not a magic bullet that can replace human writers entirely. AI-generated content still requires human input, supervision, editing, and evaluation to ensure its quality, accuracy, originality, and ethics. Moreover, AI-generated content cannot capture the human emotions, nuances, humor, and personality that make human-written content unique and appealing.
Therefore, the best way to use AI-generated content in marketing is to combine it with human creativity and expertise. By doing so, marketers can leverage the best of both worlds: the speed and efficiency of AI with the flair and authenticity of humans.
