Shopify brings commerce to TikTok: What does it mean for merchants and consumers?
TikTok, the popular short-form video app, has become a destination for millions of users who want to discover new products, get recommendations, and share their reviews. Shopify, the leading e-commerce platform, has over one million merchants who want to reach new and engaged audiences and drive sales. What happens when these two platforms join forces? A new era of social commerce is born.
What is the partnership between Shopify and TikTok?
Shopify and TikTok announced a global partnership in October 2020, with the aim of making it easier for Shopify merchants to create and run shoppable video ads on TikTok. With the TikTok channel for Shopify, merchants can connect their TikTok For Business account and sync their product catalogues to generate video ads that link directly to their online store for checkout. Merchants can also use ready-made templates and creative tools to customize their ads according to their brand and products.
In August 2021, Shopify and TikTok expanded their partnership by introducing new in-app shopping experiences on TikTok. For the first time, Shopify merchants can add a shopping tab to their TikTok profiles and create a mini-storefront that showcases their products. Users can browse and buy products directly from the merchant’s profile or from the tagged products in the merchant’s organic TikTok posts. This way, Shopify merchants can leverage the power of TikTok’s content and community to grow their business.
What are the benefits of the partnership for merchants and consumers?
The partnership between Shopify and TikTok offers several benefits for both merchants and consumers. Some of them are:
- Merchants can access a large and diverse audience of over 100 million users in the US alone, who are interested in discovering new products and brands on TikTok.
- Merchants can create engaging and authentic video ads that showcase their products in action, using TikTok’s creative tools and features.
- Merchants can measure the performance of their ads and optimize their campaigns using Shopify’s dashboard and analytics.
- Merchants can offer a seamless shopping experience to users who can buy products without leaving the TikTok app, reducing friction and increasing conversion rates.
- Consumers can discover new products and brands that match their interests and preferences, based on TikTok’s personalized recommendations.
- Consumers can interact with merchants and other users through comments, likes, shares, and reviews, creating a sense of community and trust.
- Consumers can enjoy a fast and secure checkout process, using Shopify’s payment methods and buyer protection.
How can merchants get started with the partnership?
To get started with the partnership, merchants need to have a Shopify store and a TikTok For Business account. They can then install the TikTok channel app from the Shopify App Store and follow the instructions to connect their accounts and set up their campaigns. Merchants can also visit the TikTok Business website to learn more about the best practices and tips for creating effective video ads on TikTok.
Shopify brings commerce to TikTok is an exciting opportunity for merchants and consumers alike. By combining the strengths of both platforms, merchants can reach new customers, increase sales, and grow their brand awareness. Consumers can discover new products, shop with ease, and have fun along the way. It’s a win-win situation for everyone.